Brittney T. Rogers

I partner with brands and founders to build the strategy, structure, and messaging that turns interest into revenue, and customers into loyal ones.

From positioning and GTM to lifecycle marketing, funnel optimization, and measurement that actually tells you something. I work across the full growth stack so nothing falls through the cracks.

I've led growth and marketing across some of the most demanding environments in business: enterprise SaaS at IBM, omnichannel retail at Carter's, DTC brand-building at Bevel (Walker & Company), mixed-use real estate at Jamestown, and B2B at Stanley Black & Decker. I've also built my own consumer app, Family Hubble, which means I know what it's like to do this with no safety net.

What ties all of it together: I'm obsessed with understanding why customers do what they do and using that to build smarter funnels, sharper positioning, and marketing that compounds over time.

I work best with brands that are ready to move from reactive marketing to intentional growth.

I specialize in:

• Positioning, messaging, and go‑to‑market for new and evolving products

• Full‑funnel growth strategy across paid, earned, and owned channels

• Lifecycle, loyalty, and CRM programs that improve retention and LTV

• Website and funnel optimization (CRO, UX, merchandising) to turn more traffic into revenue